The focus of this book is on analyzing business problems from the perspective of the user of valuation information. Not every business decision involves values. Many do. This book will concentrate on helping the readers resolve their problem as easily and inexpensively as possible. It will help them determine if they need a professional appraisal or a "do-it-yourself" appraisal by providing them with an understanding of the concepts behind various valuation methods. Only book in the marketplace that explains to corporate financial professionals how to determine what type of appraisal is necessary and what questions to ask, this title: Helps financial professional determine whether a "professional" appraisal is needed or if a "do-it-yourself" appraisal is appropriate. Shows the strengths and weaknesses of various value concepts. Provides real-world valuation problems using math only when necessary to clarify issues.