What’s happening to books, magazines, newspapers, television, and radio? The information revolution is in full swing, with digital versions of mainstream media taking hold and changing everything! Um ... but are they really changing everything, or are some traditional media here to stay? How are the new Internet entrepreneurs designing their offerings? Is it possible to thrive in both worlds, working happily in traditional and virtual media? Does content need to be designed differently for each medium, or can it be easily transferred without changes? I embarked on this book because I wanted to know the answers to these questions, and I thought, "What better way to discover the answers than to ask thirty or forty experts?"