Data science for marketing analytics
Книги

Data science for marketing analytics

Книги

Data science for marketing analytics

Blanchard, T. Data science for marketing analytics : achieve your marketing goals with the data analytics power of Python / T. Blanchard, D. Behera, P. Bhatnagar. — Birmingham : Packt, 2019. — 420 p.: il.. — Index: p. 417-419. — ISBN 978-1-78995-941-3.

Аннотация

Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of it based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots using both categorical and continuous variables.
  • УДК:
    004
  • ISBN:
    978-1-78995-941-3

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