Книги
Hands-on data science for marketing
Hwang, Y.H. Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Y. H. Hwang. — BirminghamMumbai : Packt, 2019. — 448 p.: il.. — Index: p. 443-448. — ISBN 978-1-78934-634-3.
Аннотация
This book serves as a practical guide to performing simple-to-advanced tasks in marketing. You will use data science to understand what drives sales and customer engagement. You will use machine learning to forecast which customer is likely to engage with products more and has the highest expected lifetime value. You will also use machine learning to understand what data tells you about different customer segments and recommend the right products for individual customers that they are most likely to purchase. By the end of this book, you will be well-versed with various data science and machine learning techniques and how they can be utilized for different marketing goals.
Ключевые слова
- #data science
- #python
- #анализ данных
- #анализ рынка
- #английский язык
- #информационные технологии
- #маркетинг
- #маркетинг поведенческий
- #маркетинг сетевой
- #маркетинг стратегический
- #маркетинговая кампания
- #маркетинговая стратегия
- #маркетинговое планирование
- #машинное обучение
- #потребительский рынок
- #прогнозная информация
- #сегментирование
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УДК:339.13
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ISBN:978-1-78934-634-3
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