Investor relations for the emerging company, second edition helps emerging public company officers and directors communicate to investors their company’s value. This helps emerging public companies understand how to communicate their commitment to that goal in a manner that is honest, ethical, and legal. This strategic management responsibility integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation. The most viable method of financing a company’s growth is its common stock. Regardless of financial market cycles, an investor relations (IR) program is a critical component of a company’s growth strategy.