Innovation and creativity are now widely accepted as the driving forces behind business success, and are among the most highly prized qualities in today’s leaders. But most of us tend to abdicate the mantle of creativity to the "creative types" - those who paint, sculpt, design, or write for a living. We forget that as kids, we were all creative, making things out of clay and using crayons with abandon. Over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In Creative Confidence, the Kelley brothers remind us that we all have ideas and insights to offer. They demonstrate that creativity is a mind-set, a way of thinking, and a proactive approach to finding new solutions. We may not all be artists, but we can be more creative lawyers, doctors, managers, or salespeople. Drawing on stories from their work at IDEO and the d.school at Stanford, the Kelleys show us how to tap into that wellspring of creativity and imagination when tackling the problems we encounter. Moreover, they reveal specific strategies to unleash that creative spark within us. Creativity and the ability to innovate, they explain, are like muscles - the more we use them, the stronger they get.